01 / Brand identity
View project Kukit (opens in new tab)Kukit
A bold identity, from the mark to the packaging.
Brand Growth Consultancy
Growth, By Design.
Strategy, identity and execution,
connected around your business.
A good logo starts
with a clear business.
We connect what your business stands for with how it looks, speaks and reaches people.
From the first decision to the next stage of growth.
Where are you heading?
Start with a clear direction.
Turn a business idea into a considered position, a meaningful identity and a brand ready for the world.
Become easier to recognise.
Bring your positioning, identity and customer experience together around what makes the business different.
Stay relevant as things change.
Review your position and expression. Keep what people value, and rethink what no longer serves the business.
Make consistency repeatable.
Give your teams the guidelines, tools and creative support to carry the same brand into every new opportunity.
Thinking, made tangible.
Growth.
By Design.
Kukit
Gulf Titles
Gulf Treat
Abooz
Aghadeer
Bab
Burger Hub
Food Way
Hotshay
Ideal
Mednoora
Snap Chay
Truslink
52 Cafe
Waqtal Mandi
Hira Gold & Diamonds
Telcovate
CCS UAE
TKM Techs
Akmal Group
German Printing
Raza Gems
Prime Acoustics
FMTech
Shater
Delseamer
Aghadeer
Tree Ring
Mikas
BuildMax
Abjar Advertising
Euro Gulf
Dfico
Dubai Car BuyersA clear idea. A recognisable identity.
A brand that works beyond the logo.
Made tangible.Selected
Selected
work.
A selection of Abcon brand work.
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02 / Brand identity
View project Gulf Treat (opens in new tab)Gulf Treat
A visual identity carried into everyday brand touchpoints.
03 / Brand application
View project Gulf Titles (opens in new tab)Gulf Titles
An identity designed to be seen at scale.
What we can help with
Think clearly.
Make it matter.
Strategy, design and execution.
One connected approach.
Find the right idea. Give it a meaningful expression.
- Research & brand audit
- Positioning & messaging
- Naming & brand architecture
- Logo & visual identity
- Guidelines & toolkits
- Packaging design
Build the experience around what it needs to do.
- Website strategy
- Website design
- Website development
- Digital experiences
- Marketing automation
Keep the brand active, visible and moving forward.
- Go-to-market strategy
- SEO & content
- Social & performance marketing
- Analytics
- Photography & film
- Motion & campaign production
One connected journey.
Diagnose
Understand the business, its audience and the challenge before choosing a direction.
Research. Positioning. A clear brief.
Architect
Turn the strategy into a concept-led identity, clear language and usable guidelines.
Identity. Language. Guidelines.
Deploy
Bring the brand into its website, packaging, campaigns and customer touchpoints.
Digital. Packaging. Campaigns.
Compound
Review what is working, sharpen what is not, and keep the brand consistent as the business grows.
Review. Refine. Repeat.
Before
we begin.
The right starting point
depends on your business.
Can we start with a logo?
Yes, with a conversation about the business behind it. We define the audience, purpose and right scope before design.
Do we need a full rebrand?
Not always. We review what already works and what needs to change. The right answer might be a refinement, clearer positioning or a wider identity system.
What kind of website do we need?
It depends on its job: credibility, enquiries, discovery or a stronger customer experience. We agree the purpose before pages and features.
How do we get started?
Tell us about your business and the challenge. The first conversation helps establish the right starting point and scope.
A clear direction starts with a conversation.