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Brand Growth Consultancy

Growth, By Design.

Strategy, identity and execution,
connected around your business.

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A good logo starts
with a clear business.

We connect what your business stands for with how it looks, speaks and reaches people.

From the first decision to the next stage of growth.

Where are you heading?

Start with a clear direction.

Turn a business idea into a considered position, a meaningful identity and a brand ready for the world.

  • Positioning
  • Naming
  • Visual identity
Let’s talk about your next step

Become easier to recognise.

Bring your positioning, identity and customer experience together around what makes the business different.

  • Brand strategy
  • Identity system
  • Digital experience
Let’s talk about your next step

Stay relevant as things change.

Review your position and expression. Keep what people value, and rethink what no longer serves the business.

  • Brand audit
  • Messaging
  • Creative direction
Let’s talk about your next step

Make consistency repeatable.

Give your teams the guidelines, tools and creative support to carry the same brand into every new opportunity.

  • Brand guidelines
  • Toolkits
  • Creative support
Let’s talk about your next step

Thinking, made tangible.

Growth.
By Design.

A clear idea. A recognisable identity.
A brand that works beyond the logo.

Kukit — work from Abcon’s portfolioKukitGulf Titles — work from Abcon’s portfolioGulf TitlesGulf Treat — work from Abcon’s portfolioGulf TreatAbooz — work from Abcon’s portfolioAboozAghadeer — work from Abcon’s portfolioAghadeerBab — work from Abcon’s portfolioBabBurger Hub — work from Abcon’s portfolioBurger HubFood Way — work from Abcon’s portfolioFood WayHotshay — work from Abcon’s portfolioHotshayIdeal — work from Abcon’s portfolioIdealMednoora — work from Abcon’s portfolioMednooraSnap Chay — work from Abcon’s portfolioSnap ChayTruslink — work from Abcon’s portfolioTruslink52 Cafe — work from Abcon’s portfolio52 CafeWaqtal Mandi — work from Abcon’s portfolioWaqtal MandiHira Gold & Diamonds — work from Abcon’s portfolioHira Gold & DiamondsTelcovate — work from Abcon’s portfolioTelcovateCCS UAE — work from Abcon’s portfolioCCS UAETKM Techs — work from Abcon’s portfolioTKM TechsAkmal Group — work from Abcon’s portfolioAkmal GroupGerman Printing — work from Abcon’s portfolioGerman PrintingRaza Gems — work from Abcon’s portfolioRaza GemsPrime Acoustics — work from Abcon’s portfolioPrime AcousticsFMTech — work from Abcon’s portfolioFMTechShater — work from Abcon’s portfolioShaterDelseamer — work from Abcon’s portfolioDelseamerAghadeer — work from Abcon’s portfolioAghadeerTree Ring — work from Abcon’s portfolioTree RingMikas — work from Abcon’s portfolioMikasBuildMax — work from Abcon’s portfolioBuildMaxAbjar Advertising — work from Abcon’s portfolioAbjar AdvertisingEuro Gulf — work from Abcon’s portfolioEuro GulfDfico — work from Abcon’s portfolioDficoDubai Car Buyers — work from Abcon’s portfolioDubai Car Buyers
Made tangible.

Selected
work.

A selection of Abcon brand work.

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More from Abcon

Every idea.
Made real.

Explore the full portfolio

What we can help with

Think clearly.
Make it matter.

Strategy, design and execution.
One connected approach.

Find the right idea. Give it a meaningful expression.

  • Research & brand audit
  • Positioning & messaging
  • Naming & brand architecture
  • Logo & visual identity
  • Guidelines & toolkits
  • Packaging design

Build the experience around what it needs to do.

  • Website strategy
  • Website design
  • Website development
  • Digital experiences
  • Marketing automation

Keep the brand active, visible and moving forward.

  • Go-to-market strategy
  • SEO & content
  • Social & performance marketing
  • Analytics
  • Photography & film
  • Motion & campaign production

One connected journey.

Diagnose

Understand the business, its audience and the challenge before choosing a direction.

Research. Positioning. A clear brief.

Architect

Turn the strategy into a concept-led identity, clear language and usable guidelines.

Identity. Language. Guidelines.

Deploy

Bring the brand into its website, packaging, campaigns and customer touchpoints.

Digital. Packaging. Campaigns.

Compound

Review what is working, sharpen what is not, and keep the brand consistent as the business grows.

Review. Refine. Repeat.

Gulf Treat business cards and identity applications
From thinking to execution.Diagnose

Before
we begin.

The right starting point
depends on your business.

Can we start with a logo?

Yes, with a conversation about the business behind it. We define the audience, purpose and right scope before design.

Do we need a full rebrand?

Not always. We review what already works and what needs to change. The right answer might be a refinement, clearer positioning or a wider identity system.

What kind of website do we need?

It depends on its job: credibility, enquiries, discovery or a stronger customer experience. We agree the purpose before pages and features.

How do we get started?

Tell us about your business and the challenge. The first conversation helps establish the right starting point and scope.

A clear direction starts with a conversation.

Your next chapter.By Design.

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About Abcon

Business first.
Creativity with purpose.

Truslink identity used on retail uniforms and customer touchpoints

Abcon is a Brand Growth Consultancy that helps ambitious businesses launch, build, grow and scale through strategy, creativity, marketing and technology.

We bring strategic thinking and creative execution together, so each decision serves the business behind the brand.

Think before we create.

Understand the business and the audience before deciding what needs to change.

Give creativity a purpose.

Build identities and experiences around an idea, not just an appearance.

Stay connected.

Carry the thinking from the first conversation into design, launch and ongoing support.

Start a project